Latest Posts

Over the last week, two Twitter features have come to light that could change communicators’ approach to the platform. One, an instant camera similar to offerings from Snapchat and Instagram Stories, was buried in Twitter’s code as a “News Camera.” It is yet to be released, and still ‘in mid-development,’ according to a Twitter spokesperson. The second feature being tested is a new way to display conversations. It aims to reduce confusion in reading Twitter threads and conversations. Here’s how the new features will likely affect brands using the platform.

A former chairman of Burson-Marsteller Jim Lindheim takes you inside a PR crisis, where he emphasizes the importance of solving issues within and outside the C-suite and boardroom. His insight into crisis also forms the basis for his recent novel, which he teases here along with excellent crisis-management tips.

As the PR profession evolves—along with reporting structures and PR needs—it’s important not to just stay abreast of these changes, but also advance your own knowledge and skills so that what you bring to the table is not just responding to these shifts but preparing for the next stages of evolution. With that in mind, here are five skill sets you need to have to be an effective future communicator.

Fake news, aka disinformation, can turn a brand’s good reputation on its head in moments. Fortunately, Google and others are taking steps to combat this scourge. The behemoth search engine outlined its policies and practices to combat disinformation in a 29-page report. Here are takeaways for communicators.

You’ve undoubtedly seen this at concerts or other live events—an excited fan takes out a smartphone to start recording what’s happening onstage and, despite the fact that the stage is wider than it is tall, the fan records a vertical video. Working with vertical video has become a pain point for professional videographers who lament the lack of flexibility and picture quality that 9×16 dimensions provide. We spoke with Patrick Pho, lead brand marketing producer at Volkswagen, about this issue ahead of his session at PR News’ Video Workshop on March 15 at D.C.’s National Press Club. 

We’re living in an unusual time when a company the world’s richest man owns scraps plans to build a second headquarters in NY and it isn’t the lead news story. Yet there are myriad communications questions surrounding Amazon’s departure from NY, which had become largely a war of communications. Here are a few takeaways.

One professional well versed on the topic is Andrew Sherry, vice president of communications for the Miami-based Knight Foundation, a nonprofit that funds journalism, community engagement and the arts, with a special focus on 26 cities where John S. and James L. Knight once published newspapers. Sherry will share his insights on a panel at the upcoming Crisis Management Summit on Feb. 27-28 in Miami Beach, hosted by PR News. In a recent Q&A, Sherry gave a preview of his session, “How to Respond to Attacks to Your Brand on Social Media…..And How To Measure Outcomes.”

Since it’s Valentine’s Day, our blogger looks for things to love about PR and marketing. Certainly PR pros like their jobs (we’re unsure if they love them). And the profession can do more better and quicker than ever. Unfortunately, the public sometimes has a tarnished view of PR. It’s time for this to change.

It may be a little late to the live video party, but LinkedIn finally has unrolled LinkedIn Live, which allows users to broadcast of-the-moment footage. Unfortunately for communicators eager to start testing it, LinkedIn Live is invite-only now. But the lull between beta and full rollout is a perfect opportunity for communicators to start brainstorming ways to use the feature.

On the evening of Tuesday, Feb. 12, Recode editor-at-large Kara Swisher began a long conversation with Twitter co-founder and CEO Jack Dorsey on his own platform. Swisher, the self-described “grumpy lady of tech,” set a precedent early on that she wouldn’t go easy on Dorsey, and she stayed true to her word.

The conversation that followed was not just full of news around where Twitter sees its priorities in 2019, but included several best practices for communicators about everything from automation to media relations and beyond. Here are some of our key learnings.