How To

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.

During my 31-year career at eight technology companies I have tried to be a strategist, tactician, advisor and mentor. To be a service across an organization requires not only an understanding of the business but… Continued

A PR agency president offers 10 tips towards better agency/client relations.

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.