Stories by Aaron Blank


What the Meat Debate Can Teach You About Your Messaging Strategy

February 8th, 2016 by

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.

NBC’s Brian Williams Apologizes for Misremembering Iraq War Incident

February 5th, 2015 by

Brian Williams is being lambasted for falsely claiming he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of Iraq in 2003. Even 12 years later, a lie, mistruth or “misremembered” incident can and will come back to haunt you.

Instagram Hits 300 Million Monthly Users, Surpasses Twitter

December 11th, 2014 by

Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform.

4 Steps to Executing a Successful PR Campaign on Google

April 7th, 2014 by

Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and  communicators to reach targeted, interested… Continued

Tip Sheet: Make the Agency/Client Bond a Strong One

February 4th, 2013 by

A PR agency president offers 10 tips towards better agency/client relations.