For it to be most effective, DEI efforts need to expand beyond being a function of HR, according to panelists at this week’s PRNEWS webinar, “Communicating Diversity, Equity and Inclusion Actions to External Stakeholders.” The question, then, becomes what PR’s role should be.
Stories by PRNEWS
Do Your Homework to Whittle Down That Media List
November 17th, 2020 by PRNEWSThere’s no definitive way to pitch. Some prefer to send out news to as many content providers as possible and see what sticks. Other media relations pros opt for pitching a few time-tested journalists. As we get ready to discuss these topics and more during PRNEWS’ Media Relations Next Practices Virtual Event (Dec. 8-9), Deshundra Jefferson, chief strategic communications officer with Credit Union National Association, gives us a look at her pitching philosophy.
Is It OK for Communicators to Begin a Cover Letter with ‘My Name Is’?
November 16th, 2020 by Jonathan Rick and Chloe BaerwaldBeginning sometimes is the most difficult part of writing, be it a press release, statement, memo, news article, white paper or book. A pair of college teachers of business writing, Jonathan Rick and Chloe Baerwald, offer ideas for PR pros about how to start the dreaded cover letter.
Tips for Building a Media List from Scratch and Avoiding Spray and Pray
November 13th, 2020 by Steve SmithToo many PR pros continue to conduct media pitching with the “spray-and-pray” approach, using a long list of media contacts that might be way out of date and contain the wrong information for content creators. Instead, a smaller, hand-crafted list is a better bet. Here’s a step-by-step method for creating such a list.
Honoring Those Who’ve Served: A Message on Veterans Day
November 11th, 2020 by Steve ManuelA veteran and PR pro looks at the similarities between working in military affairs and civilian operations. The common bond, he writes, is that people are the most important asset. On this Veterans Day, he urges Americans to practice positive PR and honor the nation’s greatest asset.
A Look at Less-Publicized PR Crisis Communication Tips
November 10th, 2020 by Jack HolmesThere are often-repeated facets of crisis management, including readiness tactics such as having a crisis plan and practicing it routinely. In this interview with Professor Terry Hemeyer, we examine other less-publicized crisis elements, including the crisis pro’s demeanor, failing fast and Truth Squads.
Training Bad Habits Out of Good Communicators
November 6th, 2020 by Aubrey QuinnCommunicators who are new to your shop may bring bad habits with them from previous jobs. It’s important for PR leaders to take time to notice their work, offer constructive feedback and make them feel like part of the team. Investing the time to train new employees in your corporate culture can pay dividends. Here are a few ways to do it.
Thanks to Coronavirus, Public Relations is Becoming Intelligent Relations
November 4th, 2020 by Panagiotis KakolyrisSociety’s reliance on digital technology during the pandemic is prompting the transition of PR into Intelligent Relations, a research associate from Cyprus argues. As a result, PR will invest more in social-listening techniques and other digital tools. In addition, PR will expand the limits of behavioral analysis and employ the advantages of automated production and personalized content.
How Communicators Can Help Fight Disinformation
November 3rd, 2020 by Bob Pearson and Christina NemrFighting against disinformation is an emerging discipline for communicators. If you think of it as the next generation of issues management, it becomes a skill communicators need to learn and study to avoid getting caught up in the quagmire of misleading information. Here are ways communicators can help.
Brands Breathing New Life into America’s Oldest Tradition
November 3rd, 2020 by Mike McDougallIllness, job losses, a divisive presidential race and semi-isolation have battered consumers this year. As such, they are seeking bright spots in an otherwise dark climate. It will be an atypical Thanksgiving, potentially opening new doors for brands that embrace the change.