Stories by Gabriel de la Rosa Cols

Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.

As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.

This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.

Executives becoming “influencers” doesn’t mean they’re sharing promo codes and ‘Get Ready with Me’ videos; it means they’re bolstering their credibility to compel audiences to think or act in a specific way on behalf of their organization. Here’s are three elements that must be considered.

While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.