Stories by Nicole Schuman

Consumers have little patience these days for brand screw ups. With red-alert crisis hitting them every which-way in the news cycle, it doesn’t take much for someone to throw their hands up and be finished with a brand. This can be seen in many cases for sports fans. Most modern fans want to cheer on respectable organizations, and can do without outside distraction impacting their team’s possibility for success. 

PRNEWS welcomed Gil Bashe, Managing Partner, Global Health, at Finn Partners, to LinkedIn Live to discuss various messaging campaigns surrounding the COVID-19 vaccine.

COVID vaccine messaging is about to get another shot in the arm through the release of a new confidence campaign called “Because of This,” launching Tuesday. “Because of This” includes four PSAs which strive to remind Americans of the reasons for vaccination: the importance of our close, personal relationships. The ads include real people who provided personal footage for the campaign. 

After the insurrection acts at the United States Capitol this week, the importance of clear communication during a crisis was evident once again. Organizations and brands took to social media and the airwaves to release statements regarding their position on the situation.

For many Americans, the arrival of a second government stimulus check can’t come soon enough. The payments began arriving in eligible citizens’ bank accounts this week, but not all are available for immediate access, and that has some people very upset. On Jan. 4, many H&R Block customers took to social media to complain about delays in getting their stimulus check.

If 2020 taught media relations professionals a lesson, it’s about the importance of relationships.

Meeting media contacts in person, securing press tours and catching up over coffee have taken a backseat amid the COVID-19 pandemic. For savvy practitioners, though, continuing to build relationships with the media endured, and in many cases, thrived.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled an assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on 2020 brand pivots.

This week on LinkedIn Live the PRNEWS staff gave its 2020 wrap-up. They talked about notable campaigns, missed opportunities and changes for 2021.

Being on camera means so much more than how your executive or spokesperson appears on television. In addition to TV there’s YouTube and live streaming platforms, TikTok and Snapchat and IGTV…we could go on. Because screens are literally everywhere, brand representatives need to learn to embrace the limelight. Whether it be a spokesperson or an influencer, those in positions of power need to be ready to connect with the public.

Video and images flooded social media this morning after several states launched emergency use of the COVID-19 vaccine. Many government entities and news outlets broadcast the first inoculations live, providing a sliver of hope in a year when so many have lost loved ones across the globe.