Stories by Nicole Schuman

What is the significance of the APR, those letters you see behind the name of some PR pros? Is the time and energy needed to attain the APR accreditation worth it in terms of better jobs and salary? Does it attract business? Do seasoned communicators need it? We asked PR pros with the APR and those without it for their views.

While the debate rages on as to whether or not she should be reprimanded or applauded for her actions (and with many public figures and companies showing support including Serena Williams, Nike and Billie Jean King), it raises some important questions regarding press conferences and the need for the now-historic practice.

For some business executives, media relations is simple: ‘Get me in the NY Times/Wall St Journal/Washington Post.’ However, if the past year of media consumption during COVID-19 has shown anything, it’s the importance of local media.

A lack of transparency regarding the firing led 100 AP staffers to release an open letter regarding disapproval for the handling of the situation and an unclear social media policy.

PR agencies are working on tools and processes to curb the spread of disinformation. PR trade groups and agencies recognize disinformation as an issue that clouds their clients’ messaging. Recently Ruder Finn and Edelman joined the ranks of those offering tools to combat disinformation and identify sources of some of the noise.

A study found a strong trend in favor of the COVID-19 vaccine on Twitter in March and April. In addition, it found the main misconception spreading about the vaccine is that it alters recipients’ DNA. 

PRNEWS Live welcomed Suzanne Fanning, CMO of Wisconsin Cheese. Fanning discussed creative strategies to connect with the media.

The Great White Way will shine again. And an eager, informed audience will help in its return. Today on Good Morning America cast members from shows Hamilton, Wicked and The Lion King announced a Sept. 14 restart of performances. The good news comes after theaters darkened for the past year due to COVID-19. 

While TV shows and novels tend to focus on the glamorous side of PR, it’s important to remember that in reality communication also is necessary to raise awareness of topics some may find uncomfortable.

Earth Day may have come and gone, but businesses like Pandora and Eleven Madison Park are taking what used to be a once-a-year acknowledgement and committing to sustainability in their day-to-day activities.