Stories by Nicole Schuman

Tik Tok application icon on iPhone screen. Tiktok Social media network.

PR Roundup: Top TikToks, MarCom Blurs, Barbie’s Missed Opportunity

December 7th, 2023 by

This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.

Office, computer and black woman with glasses, serious or reading email, news, online research or report.

PR Roundup: the Middle East and Internal Comms, The Guardian Questions Edelman, and Dept. of Commerce Asks for DEI Help

November 30th, 2023 by

This week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued

Happy Thanksgiving in letter type

What PR Pros Are Thankful For

November 21st, 2023 by

In honor of the Thanksgiving holiday, PRNEWS reached out to industry professionals this year, asking what about PR they were thankful for. We received several dozen responses, each showing pride in the profession, from dedicated communicators.

Cover of PRSA's AI Guidance document

PRSA Releases Guidelines for AI Use

November 20th, 2023 by

PRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

Happy multiracial parents and their kids laughing during family meal on Thanksgiving in dining room.

PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation

November 16th, 2023 by

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

Taylor Swift dressed as a man in her music video The Man, manspreading on a subway car. Gannett recently hired a man to cover Taylor Swift and the public was not pleased.

PR Roundup: Taylor Swift Beat Reporter Chaos, Trevor Project Leaves X

November 9th, 2023 by

In this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

Measuring the Success of Influencer Campaigns: Q&A With Jonathan Futa of Group RFZ

November 8th, 2023 by

PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.

Amanda Proscia speaks to PRNEWS Live on PR's PR problem.

[VIDEO] PRNEWS Live Discusses the PR Problem With PR

November 8th, 2023 by

Join Nicole Schuman, senior editor PRNEWS and Amanda Proscia, co-founder at Lightspeed PR and author of “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image,” for a discussion on PR’s problem with its own PR.

WeWork office building entrance in Downtown, San Diego

PR Roundup: WeWork’s Pending Bankruptcy, News Interest Wanes, FTX Founder Testifies

November 2nd, 2023 by

In this week’s PR Roundup we take a look at how to communicate bankruptcy and financial issues, how not to take the stand and how to get Americans back to caring about the news. 

PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back

October 26th, 2023 by

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.