Stories by Nicole Schuman

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[VIDEO] PRNEWS Talks Cannabis Communications with Samantha Qualls of Marino PR

January 13th, 2022 by

PRNEWS welcomed Samantha Qualls, vice president, Marino PR. We discussed how PR is approaching cannabis messaging and education as legalization becomes more widespread.

Man holds up a COVID rapid test

Rapid Test Insurance Coverage Pulls Communicators to the Front Lines

January 11th, 2022 by

And while this seems like a good idea in theory, questions will and have emerged regarding COVID rapid test coverage. Questions that front-line communicators will be responsible for answering.

Another Choice for PR Pros: Engage an Influencer or a Creator?

January 10th, 2022 by

Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

Old BlackBerry phones have a surprising number of fans

BlackBerry Mobile Sunset Inspires Ideas for Brand Loyalty

January 4th, 2022 by

One of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account. 

Compliance Tools, Social Listening Help Internal Comms Pros in Crisis

December 21st, 2021 by

Internal communication has become a critical part of how companies think about crisis. As we know, some of the best ways to limit damage from a crisis are planning and preparing. Thinking through potential crisis situations, creating a response plan and practicing regularly can help an organization reduce fallout from a crisis or reputation disaster, if not avoid it from happening in the first place.

social media manager, juggling many tasks

Top Social Moments for Brands and Creators in 2021

December 8th, 2021 by

It’s the most wonderful time of the year for…top lists! And some of our favorites come from the most popular social media platforms and entities. What content is working? What is resonating with users in 2021? Let’s find out.

In Light of Great Resignation, Budgets for 2022 Must Consider Labor Costs More Closely

December 1st, 2021 by

Data from Davis+Gilbert LLP, a law firm that works with many communication businesses, shows 95 percent of PR outlets surveyed anticipate net revenue increases in 2022, a far more optimistic look to the future than at the same time last year. This is great news for those in the process of creating a budget for 2022. While fundamental needs for organizations may have changed in terms of operational costs, a reassessment of strategy can provide opportunities for a beneficial re-allotment of funding.

Twitter’s CEO Shuffle Prompts Conversation on PR During Leadership Change

November 30th, 2021 by

How a company goes through a transition of leadership, such as Jack Dorsey leaving Twitter, can have an impact on multiple stakeholders—not just economically but culturally as well. 

Thanksgiving dinner with pumpkin pie

Crisis Experts on Diffusing Conflicts at the Thanksgiving Dinner Table

November 23rd, 2021 by

With experience in crisis, PR professionals may have to utilize their own tactics when it comes to diffusing an all-out brawl at a Thanksgiving family gathering. 

AP Stylebook

AP Style Updates: Cryptocurrency and Emerging Technologies

November 19th, 2021 by

We chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.