Stories by Nicole Schuman

One of the most perennially popular articles on PRNEWS is an article reviewing AP style. We took that as a sign and decided to deliver a new series of AP style updates that may be helpful for communicating on emerging topics. Here we take a look at common DEI terminology in 2021 to ensure proper use for important announcements and releases.

One organization remains top of mind when it comes to disaster response—the Red Cross. If anything, these disasters showcase how essential communications are to a crisis.

PRNEWS Live welcomed Diane Anderson-Minshall, the CEO and Editorial Director of Pride Media. We spoke on authenticity, pitching and how to keep Pride conversations going throughout the entire year.

During these tense times, employee communication remains a top priority for communicators. Whether it’s discussing changes to ever-evolving COVID protocols or delivering clear, consistent communication regarding procedures for employee safety, public relations professionals need to be prepared with a lot more words than “thoughts and prayers.” 

Based on these data, press release distribution services should consider closing shop. Purely as a pitching tool, the mass-distributed press release may have lost its relevance for communication professionals. That said, press release wires still offer benefits to media relations pros. And several new wrinkles may surprise you.

PRNEWS Live welcomed Lindsay Swanson, Communications Director at Visit Anaheim. Swanson will discuss PR efforts surrounding tourism and reopening and how the industry has endured in light of the pandemic.

While some may be surprised the publication still exists in the shadow of the #MeToo movement, SI is utilizing the platform to leverage a message of inclusivity. Its 2021 edition features the first cover with a transgender model, Leyna Bloom. 

A tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) John Schnatter and Travis Kalanick (Uber) could make or break a company’s reputation. Regardless of your organization’s size, preparing for leadership gaffes is an essential part of any PR pro’s job.

The remarks not only allow the public to drag Smith through the mud, but take ESPN right along with it by showing that it will continue to allow these short-sighted, inflammatory takes and attitudes. 

As the COVID-19 Delta variant starts to spread throughout the United States, particularly among the unvaccinated, it seems time is of the essence to promote the benefits of vaccination to those remaining skeptical.