Stories by Nicole Schuman

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2 people shaking hands on top of a pile of coins

How PR Agencies Should Handle Egregious Payment Terms Like Keurig Dr Pepper’s

December 5th, 2022 by

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper. 

Santa responding to people on social media with his laptop

How to Prepare: Brands, Social Media and the Holidays

November 22nd, 2022 by

PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays. 

PRNEWS talks about PR and Ukraine clients on LinkedIn Live

[VIDEO] PRNEWS Live Discusses PR and Ukraine

November 21st, 2022 by

PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.

PRNEWS Live talks about Native American representation in media and PR

[VIDEO] PRNEWS Live Talks Native American Inclusion in PR

November 17th, 2022 by

PRNEWS and Candace Hamana, principal, Badger PR, and founder, Indigenous People’s Public Relations Association, discussed Native American representation in communications.

A Mixture of High- and Low-Tech Solutions Can Overcome Deepfakes

November 15th, 2022 by

 As crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.

Twitter blue checkmark on phone

What Do Twitter’s Blue Check Mark Changes Mean for Brands?

November 8th, 2022 by

Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.

AP Stylebook

AP Style Update: Elections

November 3rd, 2022 by

For this AP style installment, we review classic terms used in writing about elections. 

NBA boasts tolerance, but is in a real crisis after kyrie Irving's antisemetic comments

NBA Drops the Ball in Responding to Irving’s Antisemitic Tropes

November 2nd, 2022 by

A prompt response is a hallmark of crisis communication. The NBA and the Brooklyn Nets waffled on their initial responses to Kyrie Irving’s antisemitic posting. Have they run out of time to act?

PRNEWS chats with Ketchum representatives on LinkedIn about measurement strategy for 2023.

[VIDEO] PRNEWS Live Talks Measurement for 2023 with Ketchum

November 1st, 2022 by

With the word “recession” looming over the U.S. economy, Ketchum provided insight into how measurement and data-driven planning can optimize strategy.

The AARP and Frameworks Institute offered these vibrant images of the 50-plus community to showcase proper representation in messaging for age..

Communication Tips for Combatting a Forgotten DEI Topic: Ageism

October 24th, 2022 by

Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.