Stories by Nicole Schuman

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

Women feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office. 

PRNEWS talked with Georgia Galanoudis, New York Women in Communications president-elect and chief experience officer at HIMSS, to discuss the state of women in PR.

While some companies may cringe at the openness salary transparency brings, others can use it as an opportunity to promote equal pay clarity.

Our first dive into the “Offbeat PR” series looks at the PR team behind the Doomsday Clock, a metaphorical symbol the Bulletin of the Atomic Scientists created in 1947 that addresses the dangers of nuclear annihilation.

From a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.

PRNEWS talked with with Dwayna Haley, chief brand and communications officer, Metro Atlanta Chamber, and Neil Foote, principal lecturer, University of North Texas, about the current state of DEI.

Pre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.