Stories by Nicole Schuman

It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected. 

Some of the best ways to earn PR for clients or your organization is through the announcement of an award.

Making empty DEI promises is, simply, no longer an option. The public will find you out if you’re insincere. How should organizations respond?

From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with. 

Does content created around a big event like the Super Bowl make an impact on the audience?

This week’s notable PR items and stories lean into the trust relationship. Some connections strengthen with time and public approval. Others can break in an instant if straightforward facts and figures are not provided.

For this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.

In this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.

To celebrate National Mentorship Month, PRNEWS Live welcomed Lisa Vasquez-Fedrizzi, senior vice president, people + culture at Lippe Taylor. We discussed all aspects of mentorship including finding a mentor, being a mentor and how to navigate those relationships.

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.