Stories by Mark Renfree

Winner: BRG Communications – Walmart’s “Holiday Sing to Salute Military Families” campaign For most Americans, the holidays are a time to celebrate and gather with loved ones, but for the nation’s service members, military families and… Continued

Winner: Coyne PR – Good to Go In 2015, Coyne PR leadership created a program that ignited a new level of generosity within its wider community. Tom Coyne, CEO, introduced the “Good to Go” program, which… Continued

Winner: LDWWgroup – Ensuring the Safety of Yemeni Hostages In 2015, Transoceanic Development was busy quietly supporting humanitarian organizations and delivering relief items to people in war-torn Yemen. While delivering much-needed aid to the country, and… Continued

Winner: Lippe Taylor – MonaLisa Touch: Improving a Woman’s Gynecologic Health and Quality Of Life Put a laser where? For many women, the initial reaction to using a laser on their lady parts is shocking until… Continued

Winner: INK Public Relations – THE DMM: Daily Media Report for an International Renewable Energy Company Compiling a daily media report for an international renewable energy company with more than 100 active projects in North America… Continued

PR News honored the year’s best communications and marketing campaigns at its annual Platinum PR Awards Luncheon on Oct. 19. PR pros and marketers representing organizations of all sizes from across the country congregated at New York City’s Marriott Marquis to recognize campaigns that left a lasting mark within the discipline and out in the world.

Winner: Lippe Taylor PR agency Lippe Taylor’s goal for their new website was to create a modern, revitalized vision of the brand and bring it to life online while creating a fun and engaging experience… Continued

Winner: Irwin Gail Consumer Communications – Badger & Winters #WomenNotObjects #WomenNotObjects is a women’s advocacy campaign that sought to shake up the way the advertising industry portrays women. The campaign was the brainchild of ad… Continued

Winner: Bhava Communications – Hedvig: Going Back to Basics – Launching from Stealth in an Overcrowded Industry Bhava Communications and Hedvig began their partnership back in 2014 with a plan to launch into the crowded software-defined… Continued

Winner: The Mosaic Company – The Great Yield Mystery When commodity prices decline, America’s farmers cut back on input costs like fertilizer. But cutting back on such items can create long-term problems with soil fertility. As… Continued