Stories by Mark Renfree

Winner: Antonio Lucio, HP Inc.  During the past year, HP Inc.’s CMO Antonio Lucio invented the brand identity to differentiate it after what was once HP split in 2015. As part of the “Keep Reinventing”… Continued

Winner: Alzheimer’s Australia Vic – Let’s Talk About Sex: Relationships and Intimacy as We Age A conversation about sex and aging was long overdue in Australia and around the world. Working together, Alzheimer’s Australia Vic… Continued

From the typically right-brained perspective of PR, securing a high rank in search results can seem like an opaque process. While a comprehensive knowledge of search algorithms and web crawlers is handy, there’s more to SEO success than understanding the numbers. In fact, it’s possible to rank highly on Google with small teams and a tiny budget.

Barack Obama is back on Snapchat. While the president still doesn’t have his own account, Obama will make an appearance on the “Good Luck America” Snapchat story, according to The New York Times. Available for 48 hours starting at 6 a.m. on Nov. 1, the Times reports that this installment will provide a behind-the-scenes look into Obama’s campaign efforts for Hillary Clinton, including footage of endorsements of the candidate and a ride in the presidential motorcade.

The Social Shake-Up is May 22-24, 2017 at the W hotel in downtown Atlanta and will bring together hundreds of social media, digital, marketing, PR, tech and communications professionals looking to better integrate social media into their overall business strategies. Our speaker roster of 70+ corporations, agencies and nonprofits will share an out-of-the-ordinary social media success that will equip attendees with the knowledge to effectively break through the noise and drive better business outcomes for their brand.

When it comes to online advertising (outside of social media) there are few better places to be than on Google. The search giant is so essential to the daily lives of connected individuals that few can go a full day without jumping on the search engine to satisfy a craving for information. Luckily it’s not hard to get in front of the 40,000 searches Google handles every second. Google’s AdWords tool lets organizations piggyback on user activity on the search engine to put ads in front of the right people at the right time.

Continuing it’s push to become a video-first platform, Facebook execs showcased new filters for Facebook Live at Wall Street Journal’s WSJDLive conference. The new filters use a form of machine-learning technology to transform live streams into the style of famous artists like Van Gogh.

Winner: RF|Binder – Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand RF|Binder was tasked with bringing to market the first-ever culinary algae oil: Thrive. During the launch, the agency sought… Continued

Winner: Cone Communications – 2015 Jiffy Lube National Donut Day Jiffy Lube’s senior leadership is especially keen on driving business around tire services. Cone saw an opportunity to align tire services with National Donut Day, focusing on… Continued

Winner: SKDKnickerbocker – Katrina 10: Resilient New Orleans The 10-year anniversary of Hurricane Katrina marked a milestone in the City of New Orleans’ recovery and presented an opportunity to showcase what “resilience” means in practice. With… Continued