2016 Agency Elite Awards: Measurement/Evaluation

Winner: INK Public Relations - THE DMM: Daily Media Report for an International Renewable Energy Company

Compiling a daily media report for an international renewable energy company with more than 100 active projects in North America is no small feat. INK Public Relations makes sure their client understands local sentiments in a wide range of communities across the country. The company also needs to be informed on national and regional trends and regulations in energy markets.

The DMM report, as the INK team calls it, takes hours to complete each day and involves most of the agency’s team. The report is exhaustive by its very nature: INK strives to include every single story, from every source big or small, print or online, obscure or well-known. The report includes perspectives across tech, trade and national publications. INK’s client has come to rely on the report, which delivers vital insights to a variety of organizational departments from business development to regulator affairs.