PR News celebrated the winners and honorable mentions of the 2014 Nonprofit PR Awards at the National Press Club in Washington, D.C. on Feb. 26, 2014. The event recognizes the top nonprofit PR campaigns of the year, the smartest communications initiatives and the people behind them.

2014 Nonprofit PR Awards –
Winners and Honorable Mentions

Advocacy Campaign
and Lobbying Efforts

Advocacy_Campaign

Winner: Weber Shandwick on behalf of
the National Women's Law Center - This is Personal

Honorable Mentions:

  • Airlines for America - Don't Ground America
  • Consumer Electronics Association - I Am Innovation
  • Funeral Service Association of Canada - A Victory for Veterans: A Twelve Month Campaign with 100% Results
  • Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
  • The Partnership at Drugfree.org - Stop Urban Outfitters from Promoting Rx Drug Abuse

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Annual Publication
or Brochure

Annual Publication or Brochure Consumer Electronics Association

Winner: Consumer Electronics Association
- CEA 2013 Sustainability Report

Honorable Mentions:

  • APCO Worldwide and Yunus Social Business
  • 2012 ASCD Annual Report
  • 2013 CropLife America Annual Report
  • 2012 PATH Annual Report – Innovation in motion
  • Silicon Valley Community Foundation  - Investing in the Common Good, Financial Report 2012
  • Sutter Health 2012 Online Annual Report

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Branding/Re-Branding

BrandingRe-Branding_Health Partners Plans_Doing It Right

Winner: Health Partners Plans -
Doing It Right

Honorable Mentions:

  • LeadingThinkers/BFM Creative on behalf of Texas Torah Institute's 10th Anniversary Fundraising Video
  • Neathawk Dubuque & Packett  - It's the Time of Our Lives Rebranding Mountain Lake Lodge
  • Three Square Food Bank's Bag Childhood Hunger Campaign

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Corporate/Nonprofit
Partnership/s

CorporateNonProfit Partnership_Charles Schwab Foundation and Boys  Girls Clubs of America

Winner: Charles Schwab Foundation
and Boys & Girls Clubs of America - Money Matters Music Mogul

Honorable Mentions:

  • Healthy Weight Commitment Foundation and Discovery Education's Together Counts Program
  • Henson Consulting - PHILADELPHIA “Share Our Story, Share Our Strength”
  • Honeywell Hometown Solutions - Honeywell Educators @ Space Academy by HHS and USSRC
  • The Power of Us: Porter Novelli and Junior Achievement of Georgia Unite for Common Goal
  • Volunteers of America - The Home Depot Foundation Partnership

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Crisis Management

CorporateNonProfit Partnership_Airlines

Winner: Airlines for America - Don't Ground America

Honorable Mentions:

  • NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC
  • World Vision – Superstorm Sandy

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Digital & Social
Media Excellence

Digital  Social Media Excellence _Taking Flight on Twitter to Increase Meningitis Awareness  Engage Stakeholders in Prevention

Winner: Alembic Health Communications –
Taking Flight on Twitter to Increase Meningitis
Awareness & Engage Stakeholders in Prevention

Honorable Mentions:

  • CropLife America – @CropLifeAmerica
  • Longwood Gardens – Go Beyond the Garden Gates
  • Lymphoma Research Foundation – Blood Cancer Awareness Month Media Campaign
  • Neathawk Dubuque & Packett – It's the Time of Our Lives Rebranding Mountain Lake Lodge

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Employee / Internal
Communications

Employee  Internal Communications_2013 Allstate Giving Campaign

Winner: Allstate Insurance Company -
2013 Allstate Giving Campaign - What do you heart?

Honorable Mentions:

  • Kaiser Permanente - Living Our Brand
  • U.S. Postal Service - Superstorm Sandy: How Postal Employees Restored Sense of Normalcy

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Event PR

3 March 2013, 20th Anniversary Tour New York

Winner: U.S. Holocaust Memorial Museum
20th Anniversary National Tour & Tribute

Honorable Mentions:

  • Nasher Sculpter Center - Nasher Xchange
  • NYU Langone Medical Center Celebrates Hurricane Babies First Birthday
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • SelectHealth - Select 25
  • St Vincent de Paul Society - Vinnie's CEO Sleepout
  • U.S. Small Business Administration - 50th Anniversary, National Small Business Week 2013
  • Volunteers of America - After the Uniform “Facing the Invisible Wounds of War”
  • Weber Shandwick on behalf of ExxonMobil - Mickelson ExxonMobil Teachers Academy

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External Publication
or Report (online or print)

External Publication or Report_American Cleaning Institute 2013 Sustainability Report

Winner: American Cleaning Institute 2013 Sustainability Report

Honorable Mentions:

  • Office Depot Foundation – "Connecting the Dots..." The 2012 Office Depot Foundation Report to the Community
  • Prospectors & Developers Association of Canada’s Core Magazine
  • The American Association for Cancer Research - Cancer Today
  • United Way Toronto – It's More than Poverty: Employment Precarity and Household Well-Being

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Fundraising

Fundraising_SparkFarm and Communities Foundation of Texas

Winner: SparkFarm and Communities Foundation
of Texas – North Texas Giving Day
Raises $25.2 Million in 17 Hours

Honorable Mentions:

  • AARP Foundation - "Ride with Jeff Gordon"

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Green PR/Marketing

Green PRMarketing_Consumer Electronics Association

Winner: Consumer Electronics Association –
GreenerGadgets.org

Honorable Mentions:

  • American Cleaning Institute 2013 Sustainability Report

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Marketing

Marketing_Asian_Art

Winner: Asian Art Museum - Operation: Lost Warrior

Honorable Mentions:

  • American Society for Aesthetic Plastic Surgery - Knowledge is a Beautiful Thing
  • Center for Audit Quality – CAQ Main Street Investor Survey
  • Fahlgren Mortine and Donate Life Ohio and the Ohio Department of Health’s Second Chance Trust Fund - Many Faces and Many Myths of Organ Donation
  • Silicon Valley Community Foundation – "Vision" advertising campaign
  • U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute

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Media Relations

Media Relations_The Heart Rhythm Society and BRG COMMUNICATIONS

Co–Winner: The Heart Rhythm Society
and BRG COMMUNICATIONS - Arrest the Risk:
Raising Awareness of Sudden Cardiac Arrest
in African Americans

 

 

 

 

**Photo taken for NYU Langone Medical Center Public Affairs -- this picture may have been staged, or digitally modified.**Co–Winner: NYU Langone Medical Center Responds to
Unprecedented Natural Disaster in NYC

Honorable Mentions:

  • Coyne Public Relations - Breastcancer.org: Stepping Up and Stepping Out
  • Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
  • Nasher Sculpter Center - Nasher Xchange
  • PadillaCRT and the American Physical Therapy Association - Top 10 Fittest Baby Boomer Cities
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • Scott Circle Communications - 2013 Castleton Festival Media Campaign

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Nonprofit Team of the Year

**Photo taken for NYU Langone Medical Center Public Affairs -- this picture may have been staged, or digitally modified.**

Winner: NYU Langone Medical Center

Honorable Mentions:

  • Consumer Electronics Association
  • CropLife America
  • National Industries for the Blind

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PR on a Shoestring Budget

PR on a Shoestring Budget_Weber Shandwick with Reboot

Winner: Weber Shandwick on behalf of Reboot –
Taking a Tech Detox: National Day of Unplugging

Honorable Mentions:

  • Canadian Dental Hygienists Association and Impact Public Affairs - Sports Mouthguards: Putting More Bite into Injury Prevention
  • Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
  • Pollock Communications - ASH and Hypertension Research Awareness Campaign
  • Uniomedia Communications - Szuno - Our Dreams: A Support Campaign for the Development of Mostly Roma Kids and Their Families in East Hungary
  • Webster University - In the Heart of Football Country, a Different Kind of Champion

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Public Affairs /
Issues Management

Public Affairs  Issues Management_SKDKnickerbocker

Winner: SKDKnickerbocker –
The Opportunity for Historic Change: Respect for
Marriage Coalition and Building National Support
for Marriage Equality

Honorable Mentions:

  • Global Strategy Group - Connecticut Community Providers Association: Save Our Safety Net Campaign
  • Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt

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Public Service

Public Service_Schmidt Public Affairs DaVita

Winner: Schmidt Public Affairs/DaVita –
Alonzo Mourning & George Lopez Team Up
for Kidney Disease Awareness

Honorable Mentions:

  • National Association of Broadcasters - OK2TALK: Giving Youth a Voice to Discuss Mental Health
  • Ogilvy Public Relations - CDC's Screen for Life: National Colorectal Cancer Action Campaign

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Social Responsibility

Social Responsibility _Office Depot Foundation

Winner: Office Depot Foundation –
"Be The Difference. Speak Up Against Bullying" Program

Honorable Mentions:

  • The Allstate Foundation and Zeno Group - The Allstate Foundation Purple Purse
  • Artemis Medical Society – We Are Doc McStuffins Campaign
  • Luquire George Andrews – Goodstock: 24 Hours of Great Work for Good Causes
  • PACO – Cross Cultural marketing – Héroes y Heroínas por la Esperanza, Gift of Hope
  • SelectHealth – Select 25 Nonprofit Awards
  • SKDKnickerbocker – The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
  • Wagons Ho Ho Ho

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Video and/or Podcast Program

Video andor Podcast Program_National Association of Broadcasters

Winner: National Association of Broadcasters –
OK2TALK: Giving Youth a Voice to Discuss Mental Health

Honorable Mentions:

  • LeadingThinkers/BFM Creative on behalf of Texas Torah Institute's 10th Anniversary Fundraising Video
  • APCO Worldwide - Yunus Social Business
  • NYU Langone Medical Center - Powered by Our People

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Website

SGB_ASAPS_NewBeauty_v2.indd

Winner: American Society for Aesthetic Plastic Surgery – Knowledge is a Beautiful Thing
Co-Winner: Peter Mayer - Go NOLA

Honorable Mentions:

  • 2013 CropLife America Annual Report Microsite
  • JPA Health Communications - Rebuilding Melanoma.org
  • Longwood Gardens

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