A specialized content support team is a great asset for any company to ensure all content produced by the organization is as insightful and valuable as possible for the business, potential clients and readers alike. Our author provides considerations for a building a successful content team.
Archive:
Top Tips: Best Lesson You Learned in College
August 22nd, 2023 by Nicole SchumanAside from the mandatory use of shower slides—we wondered what other nuggets of wisdom the PR community took from their college days.
Learning About LinkedIn: Thought Leadership Posts
June 28th, 2023 by Nicole SchumanToday’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.
What You Learn about PR from Working at a Haunted House
October 19th, 2022 by Stacey FederoffWhich is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.
Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual Settings
September 23rd, 2022 by Seth ArensteinWe jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.
Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top Skill
August 7th, 2022 by Seth ArensteinLength matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.
How to Better Position Your Messaging for Readers
June 22nd, 2020 by Ann WylieDo your messages resonate with audience members? They do if you remember that readers want you to solve their problems. One way to ensure your communication works is to make a grammatical distinction between features, advantages and benefits. Ann Wylie offers an example.
8 Steps to a Great Blog Post [INFOGRAPHIC]
October 1st, 2018 by Hayley JenningsBlogs can be an excellent way for brands to connect with audiences, but tying them back to business objectives can be difficult. This infographic provides a step by step process for creating compelling blog posts that will take your content from good to great.
Tips for Writing a Stand-Out Press Release [INFOGRAPHIC]
September 13th, 2018 by Hayley JenningsImagine this: Your company has an exciting new product, service or achievement to share, and you’ve been tasked with writing a press release to get the word out to the media. You’ve taken your time, carefully curating the proper information and crafting the release with painstaking precision. Finally, it’s ready, you’ve released it to the press, and…crickets. Perhaps it’s time to switch up your strategy.
Write the Right Way: 5 Style Differences in Chicago Manual vs. AP
March 13th, 2018 by Hayley JenningsWhether your organization’s house style is the Chicago Manual or AP, familiarity with both can be a great asset in the world of PR. Learning the biggest differences between the two most common style guides will help you improve your writing no matter what company you work for or what you’re creating. Here are 5 differences between the Chicago Manual of Style and AP style that will occur frequently.