Are you following all the tried-and-true templates and formats for press release writing but aren’t having any luck? Perhaps it’s time to switch up your strategy.
With thousands of press releases sent out per day, media professionals are inundated with information. And, according to a 2018 annual survey of journalists by Muck Rack, only 47 percent of U.S. journalists rely on press releases for their stories in some capacity—with only 3 percent reporting that they rely on them heavily. This means it’s more important than ever to make sure you’re writing a release that stands out from the crowd and makes journalists feel like they’ll be missing out on an important story if they don’t pay attention.
SAGE Communications is ready to help, with five tips for a creative and compelling press release that will make even the most jaded journalist take notice: