As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.
Archive:
9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
December 6th, 2023 by PRNEWSNine key takeaways for PR pros from our Media Relations Virtual Summit.
The PR Industry’s PR Problem
October 31st, 2023 by Amanda ProsciaPR work is under-leveraged and under-valued because it’s so widely misunderstood.
How to Tell Stories Through Images—and by Embracing AI
October 27th, 2023 by Curtis SparrerSometimes all it takes is the right image to become an integral part of a successful PR campaign.
PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back
October 26th, 2023 by Nicole SchumanThis week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.
Shifting Reputational Gears on Hyundai and Kia’s Viral Theft Phenomenon
October 23rd, 2023 by Austin AdamsBeyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course.
Build Your Media Relationships by Making Journalists’ Jobs Easier
October 16th, 2023 by Matt PetterutoIf you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued
Spring Clean Your Earned Media Mindset
May 17th, 2023 by Diana BarduskNow that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.
Why Owning Your Media is Critical in an Age of Uncertainty
April 5th, 2023 by John GuilfoilWith so much uncertainty surrounding Elon Musk’s Twitter and in light of new API restrictions, our author points out the importance of a website-first strategy and explains why relying too heavily on the social media giants can have disastrous effects.
How Citizens’ CCO Captures Earned Media for Yet Another NYC Bank
December 20th, 2022 by Seth ArensteinWith a bank on nearly every corner of NYC, how can yet another bank break through and garner earned media? We asked Citizens’ new CCO. In addition, we asked about communicating during a recession.