As part of a continuing series, PR News is shining a spotlight on the communications professionals who attend our events. Our community spans multiple industries and companies in the B2B, B2C, non-profit and agency sectors. Christopher Bacey, associate director, corporate communications at KPMG, attended our Measurement Conference in Philadelphia in April. He lives in Union, New Jersey. Get to know a little bit about Chris.
11 PR Professionals Look at How PR and Marketing Are Converging or NotJune 5th, 2018 by Seth Arenstein
A trend in PR and marketing is the growing overlap between the two. In some companies the same person heads PR and marketing, although such an arrangement does not guarantee staff in those departments work closely together. With this background we asked 11 brand communicators and senior agency executives how they differentiate their marketing and PR efforts.
The Week in PRMay 8th, 2018 by Seth Arenstein
Our weekly wrap of news, trends and personnel moves in communications and marketing. This week’s stories feature updates on Nike’s departure of senior male executives, Theranos, Volkswagen and the NY Times. In personnel news FlesihmanHillard creates a chief practice officer position.
Facebook and Google Trust Is Eroding Yet It’s Too Early for Communicators to Abandon ShipApril 24th, 2018 by PRNEWS
Trust, thy name is not Facebook. Go, ahead, Google it. But is Google a trusted source? Joking aside, Facebook is not the sole tech brand with a trust deficit. Put Google in that category, based on a new Gallup
Starbucks Made the Right Moves to Defuse Crisis Yet More Work Remains, PR Pros SayApril 24th, 2018 by PRNEWS
As we say in This Week in PR , you could look at the Starbucks situation in several ways: for a brand with such a progressive stance on diversity and inclusion, it didn’t deserve to get blasted the way it
B2B Content Posted, Engagement Fall in Q1 ’18; Videos Posted Rise 4%April 24th, 2018 by PRNEWS
Last week we examined the top 10 U.S. B2C brands’ social activity in Q1 2018. Generating 2.1 billion consumer engagements across Facebook, Twitter and Instagram, B2C’s grew their consumer engagement 4%
The Week in PRApril 24th, 2018 by PRNEWS
What’s in a Name? Is it fair to call the fatal accident that occurred aboard Southwest Airlines flight 1380 last week a PR crisis? Was what happened at a Philadelphia Starbucks April 12 a PR crisis
Social Marketing Spending to Jump 71% by 2023April 3rd, 2018 by Seth Arenstein
What talents and skills are CMOs looking for when they’re hiring was just one of the areas covered in the extensive quarterly survey of 360 for-profit CMOs produced by Christine Moorman of Duke University in collaboration with Duke’s Fuqua School of Business, Deloitte and the American Marketing Association. The survey had much to say about social media marketing and predicts continued budget growth.
Fake News Continues to Erode Trust in Media, Brands, Government, LeadersApril 3rd, 2018 by Seth Arenstein
A perusal of the just-released Monmouth University poll illustrates one of the reasons why trust and reputation are declining among brands, governments, organizations and their leaders. Fake news often is seen as a major catalyst for this ebb of reputation. Unfortunately it appears fake news–defined correctly or not–continues to grow in the mind of the public.
How Measuring Leaders Can Boost Internal Engagement and ProfitabilityApril 3rd, 2018 by Patricia Bayerlein
Employee experience has emerged as a key focus for companies seeking to improve strategy execution and financial results. What are the best ways to improve the employee experience and measure it? Institute of PR Measurement Commission member Patricia Bayerlein provides tips.