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2015 Top Places to Work in PR: Pfizer

December 9th, 2015 by

Pfizer Corporate Affairs is the division responsible for the strategic direction and execution of Pfizer’s enterprise communications, media relations, government relations, corporate responsibility programs and communications, reputation management, and global public affairs activities. As to… Continued

2015 Top Places to Work in PR: Porter Novelli

December 9th, 2015 by

Porter Novelli is first and foremost a talent-focused organization. As such, growth opportunities for employees are of paramount importance to the firm. In 2014, Porter Novelli launched a new performance management system. Each year begins… Continued

2015 Top Places to Work in PR: Reputation Partners

December 9th, 2015 by

Reputation Partners strives to be a workplace that gives all employees real opportunities for ongoing career development and professional growth. Both praise and constructive feedback play a big role in Reputation Partners’ culture. Everyone always… Continued

2015 Top Places to Work in PR: Ruder Finn

December 9th, 2015 by

Ruder Finn’s employees are true boundary-pushers, always seeking to stretch their abilities and fast track their careers. Its “challenge culture” encourages people to explore projects that push them out of their comfort zone, be adventurous… Continued

2015 Top Places to Work in PR: Weber Shandwick

December 9th, 2015 by

Weber Shandwick is collaborative, digital, diverse, and passionate. Add to that “super innovative and fun” and “entrepreneurial,” in the words of its employees. Weber Shandwick is a team of strategists, analysts, producers, designers, developers, campaign… Continued

11 Tips to Help You Prove PR Value in 2016 and Beyond

December 7th, 2015 by

As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of

3 Steps to Becoming Your Own PR Editor

November 25th, 2015 by

If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.

2015 Digital PR Awards: Cause Marketing/CSR

November 9th, 2015 by

Winner: ExxonMobil – Be An Engineer Campaign The overall objective of the ExxonMobil – Be An Engineer (BAE) Campaign was to celebrate the 'E' in STEM—i.e., shine a light on the “engineering” aspect in the… Continued

How an Agency and its Partner Turned a New Product Into a Best Seller

October 30th, 2015 by

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.

What It Means to Be a PR Intern

October 23rd, 2015 by

Today’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.