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How to Use White Papers as Marketing and Promotional Tools

January 18th, 2016 by

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.

Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

January 11th, 2016 by

Internal communications and employee engagement become hot topics whenever communicators talk shop.

4 Ways to Prepare for Your PR Job Interview

January 5th, 2016 by

More preparedness equals fewer things to worry about, which lets your personality shine.

Six Resolutions That PR People Should try to Break in 2016

January 4th, 2016 by

Perhaps it might be appropriate to avoid making resolutions and vow to break some of them.

Millennials, Data, Bold Stakeholders Will Test Communicators in ’16

January 4th, 2016 by

We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.

4 Small New Year’s Resolutions for Success in 2016

December 31st, 2015 by

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

Cutting Through the Clutter with Clever, Campy Videos

December 24th, 2015 by

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”

6 Gifts PR Pros Should Give to Themselves as the Year Winds Down

December 21st, 2015 by

Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.

2015 Top Places to Work in PR: Borshoff

December 9th, 2015 by

Borshoff encourages ongoing professional development at all levels. In 2014 alone, it hosted 35 professional development sessions for its employees. These not only improve client service, but also ensure that employees feel challenged to continually… Continued

2015 Top Places to Work in PR: Cohn & Wolfe

December 9th, 2015 by

Cohn & Wolfe empowers and encourages employees to innovate by proving they are valued as an integral part of a world-class team. Goals are clear, challenging and designed to develop knowledgeable, imaginative leaders dedicated to… Continued