Social Media & SEO

“Saturday Night Live” cast member Cecily Strong has joined the speaker roster for the Social Shake-Up, a three-day digital communications conference that will be held May 22-24 in Atlanta, and presented by PR News in partnership with Social Media Today. Strong will be joined onstage by Rob Gregory, president of content and influencer marketing company WhoSay, with whom she’ll discuss how social media conversations have influenced her character choices, impacted her performances and helped build her audience.

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday” and “congratulations” greetings, write something nice (hopefully), lick the envelope and… Continued

Our regular look at social media metrics with exclusive data provided to us by Shareablee. In our final look at data from 2016, we examine how nonprofits and governmental organizations did in terms of consumer engagement with their posts and videos on Instagram and Facebook.

In just a few weeks, hundreds of social media-savvy professionals will descend upon the W Atlanta-Midtown hotel for The Social Shake-Up Show. And in this personal account, author Chris Strub details three interactions he had at a past Shake-Up—including one with the show’s late founder, Robin Fray Carey—that forever altered the course of his career.

Star Wars is nearly unparalleled as a brand so popular that other brands (whether or not they have a cross-promotional deal) draft in its wake by paying tribute. Thus May 4 is a good day for us to observe how brands are riding the wave, and to see the fruits of some professional content calendars.

Every brand commits social media mistakes, from skimping on audience research to waiting too long to respond to complaints. One gaffe that brands sometimes commit on social: focusing more on generating eye-catching content than on how audiences will likely interact with that content. Monitoring Instagram can be a particular challenge for brands seeking to stay on top of user trends. To help your brand better match its Instagram presence to audience behavior, chew on these five morsels of Instagram wisdom cooked up by protein bar company RXBAR.

Instagram now has over 400 million daily active users, making it the fastest growing social media platform. Given that swelling volume of activity, the marketing opportunities on Instagram abound. Making the most of your brand’s presence on the platform all starts with elevating your feed through such best practices as visual consistency, user-generated content and on-point messaging. Here are three tips to keep in mind.

PR News celebrated some of the year’s best social media campaigns on May 2 at the Yale Club in New York City, as well as the digital leader and social media team of the year. Karen Raskopf, chief communications officer at Dunkin’ Brands, delivered a keynote address on the future of social media and how to create relevant social experiences.

There’s little question that brands, even so-called unglamorous B2B brands that might seem to lack a compelling visual story, are finding Instagram a useful outlet for messaging. That was illustrated in our lead story last… Continued

Many PR pros tend to ignore LinkedIn as a messaging platform for their brands. Shame. LinkedIn said Apr. 24 it has 500 million members. That’s up from August, when it said it had 450 million members. This announcement prompted us to think about how brands can tap into the LinkedIn base with their messages. We asked a brand communicator as well as a LinkedIn executive about best practices for brands trying to build engagement and market services on the platform.