Mark Zuckerberg’s op-ed in the Washington Post made a strong call for social media regulation in four areas—harmful content, election integrity, privacy and data portability. But while vape maker JUUL got ahead of regulation in a smart way, the same PR tactic fell flat for Facebook. Here’s why.
Social Media & SEO
Takeaways from the Measurement Roundtable, Crisis Tips and a Different Look at SEO
April 1st, 2019 by Seth ArensteinIn each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.
B2B Brands’ Social Content Off 18 Percent in 2018, Video Content Jumps 27 Percent vs 2017
April 1st, 2019 by Seth ArensteinB2B brands are no longer cold, faceless entities. In fact, some of them have enough personality to do well on social media’s most personal channel, Instagram. Here’s a look at the top 10 most-active B2B brands on social in 2018.
PR Tips from Facebook’s Response to its Password Snafu
March 22nd, 2019 by Seth ArensteinConventional wisdom urges brands to own their mistakes and be as transparent as possible with your explanation of them. Another maxim is that when you don’t tell your story, someone else will gladly do it for you, though that version may differ greatly from your narrative. Facebook said it exposed millions of users’ passwords to thousands of its staff. It discovered the issue in January. Why did it wait until the end of March to mention it?
March Madness PR Style: Rising PR Stars Tell us What Gets Them Mad About PR
March 19th, 2019 by Seth ArensteinMarch Madness begins today on hardwood courts around the country for a select group of college basketball teams. To mark this event, our monthly publication PR News asked several members of the 2018 PR News Rising Stars class to dish on the following questions: What about PR and marketing gets you mad and what can be done about it?
Why TikTok is Likely to Stick Around
March 14th, 2019 by Sophie MaerowitzWhat content is TikTok’s burgeoning young audience most interested in? In a word: fun. Hashtag challenges and lip synch contests have become the platform’s vernacular. The app has placed a heavy focus on artificial intelligence, meaning the algorithm learns quickly and is custom-tailored to each user’s tastes. There also isn’t much pressure for users to build a large following—at least not in the same way that Facebook, Instagram and Twitter have quantified influence.
Twitter and the Era of Flack-Shaming
March 14th, 2019 by Frank Ahrens, BGR PRBefore social media, an exchange between a PR pro and a journalist was akin to what goes on in Vegas. It stayed in Vegas. Now, though, some reporters seem to revel in exposing the miscues of communicators, writes Frank Ahrens, the former VP of corporate communications at Hyundai Motor and now a VP at BGR PR. Pro tip: Write email pitches with the understanding they could turn up on social media.
Facebook Sues Fake Follower Shops, Merges Messaging and Enters the Cryptocurrency Game
March 7th, 2019 by Sophie MaerowitzFacebook made headlines this week with two major announcements: First, the tech giant is pursuing legal action against companies that sell fake followers and likes; secondly, it plans to blur the lines between WhatsApp, Messenger and Instagram in order to allay privacy and usability concerns. It was also recently revealed that Facebook is entering the cryptocurrency game. So, how will these changes impact professional communicators?
PRN-Meltwater Survey: 80% of PR Pros Say Influencers Are Important to Success
March 5th, 2019 by Seth ArensteinThe use of influencers is such a new tactic, there’s a lack of agreement on what exactly an influencer is. There’s plenty of agreement, though, about the popularity and importance of influencer marketing and communication, a new survey from PR News and Meltwater shows. The survey also finds brands’ and organizations’ budgets for influencer spending are holding steady or rising.
What You Need to Know to Launch a Social Listening Campaign
March 4th, 2019 by Caitlin KellyDeveloping a social listening campaign is an important part of any communications strategy, as it can point to new trends as well as be invaluable as a crisis and issues management tool. But thanks to technology, it need not be difficult. Here are some tools communications professionals are using to ensure they know what is bubbling about their brands on social media.