Social Media & SEO

Winner: Phil Zimmerman Senior Publicist, Jeopardy!/CBS Television Distribution Answer: This man vs. machine TV event became one of Jeopardy!’s most publicized events in its 27-year history. Question: What is Jeopardy! The IBM Challenge. Phil Zimmerman’s… Continued

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.