Social Media & SEO

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.