Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued
Social Media & SEO
Ship Crisis Affects Cruise Industry Rep
January 30th, 2012 by PRNEWSIn data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.
Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy
January 30th, 2012 by Mike HollywoodFor the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.
B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
January 30th, 2012 by Mary BuhayB2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
Case Study: Using Twitter, American Airlines Defuses Security Incident
January 30th, 2012 by Bill MiltenbergAfter receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
Tip Sheet: Get a Grip on Conversations: Map a Social Graph
January 16th, 2012 by Sally FalkowMapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.
As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices
January 9th, 2012 by PRNEWSWhether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.
Forget the Controlled Town Hall, Employees Have the Social Floor
January 2nd, 2012 by PRNEWSThe rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?
PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?
December 19th, 2011 by PRNEWSPR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.