Social Media & SEO

Pending Change for Pinterest: What’s in it for Public Relations Pros?

February 21st, 2013 by

Pinterest is certainly open for business, and has just raised $200 million in funding.

Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

February 20th, 2013 by

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.

4 Tips for Getting Your Bearings with Foursquare

February 20th, 2013 by

Chris Badaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.

St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List

February 19th, 2013 by

Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued

Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

February 19th, 2013 by

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.

Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

February 15th, 2013 by

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.

Twitter: A Powerful Tool for Anticipating Needs of the Media

February 15th, 2013 by

Former journalist David Sommers explains that PR pros must add value to reporters via social media.

3 Tips for Gaining Heart Share on Valentine’s Day

February 14th, 2013 by

  Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued

As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

February 4th, 2013 by

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

Charting the Industry: How Big is Big Data for PR Execs?

February 4th, 2013 by

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.