Social Media & SEO

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued

I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued

Poughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they… Continued

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued