Social Media & SEO

Content marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators.

A large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you’re putting on the page (or the screen). From pitches to press releases, if you can’t captivate your target audience, you’re not doing your job.

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.

With constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar.

In the United States there are more than 1,700 fatalities and 840,000 injuries annually due to vehicle crashes on public highways, according to the National Highway Traffic Safety Commission. Those are just the kinds of numbers that American Traffic Solutions, a manufacturer of technology and programs for road safety camera and electronic toll enforcement systems, would like to bring down through the implementation of its various products.

In the PR world we have a difficult relationship with using graphics as media-relations tools. Usually when the subject of images or graphics comes up with clients, it’s around big, billable projects like infographics or as support for major initiatives.

Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.

Instagram reported earlier this year that it gets 8,500 likes and 1,000 comments per second. That’s exciting news for b2c brands that sell colorful products or exotic vacations, but for high tech and b2b brands, are these just two more ho-hum statistics?

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.

A recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005.