Social Media & SEO

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.