Social Media & SEO

Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media.

A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ.

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube.

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.

Leaders in social media for internal communications may offer useful lessons for the rest of us.

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind.

Twitter on Thursday reversed course on a change to its “block” feature following negative reaction from users. The move is a potent reminder for PR pros to listen carefully to their audiences and customers. In a digital age, decision making by corporate fiat increasingly seems like a losing proposition.

Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously.