Social Media & SEO

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well.

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at… Continued

The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.

While hiring a social media guru to guide your expanded PR efforts typically makes good sense, it’s important to find a proven practitioner with the tools to take your marketing to the cutting edge.

In the age of high-technology, PR pros need a different skill set if they want to succeed. There are those who flourish in digital PR and those who tank.

Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media.

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.