Winner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real… Continued
Social Media & SEO
2013 Platinum PR Awards: Blog
October 15th, 2013 by Chris SeymourWinner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog… Continued
2013 Platinum PR Awards: Twitter Campaign
October 15th, 2013 by Lucia DavisWinner: Weber Shanwick for Unilever N. America – Clear Scalp & Hair Beauty Therapy Twitter Launch Unilever teamed up with Weber Shandwick to launch a revolutionary line of shampoos and conditioners on Twitter. To publicize… Continued
2013 Platinum PR Awards: Website Marketing
October 15th, 2013 by Matthew SchwartzWinner: Hilton Hotels & Resorts – Vacationitis Hilton Hotels & Resorts is one of the most recognizable brands in the world. For business travelers of every stripe the hotel chain is synonymous with quality. But… Continued
2013 Platinum PR Awards: Facebook Campaign
October 15th, 2013 by Chris SeymourWinner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects… Continued
10 Stellar SEO Tips for Onsite and Offsite Ranking
October 15th, 2013 by Lucia DavisAt the first session of PR News’ SEO Workshop this morning, Jake Finkelstein, founder and CEO of Method Savvy, and Michael J. Lamp, senior social and digital media strategist at Hunter Public Relations, taught attendees how to improve search rankings and reviewed the founding principles to great SEO placement.
Social Media is Transforming into a Social Marketplace (Infographic)
October 14th, 2013 by Caysey WeltonMore than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions.
Communications Pros Take Note: Internet Trolls Don’t Like Their Friends to Know That They’re Trolls
October 14th, 2013 by [email protected]A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who… Continued
PR and Advertising: Collaborating In a Digital Age
October 14th, 2013 by Adryanna SutherlandFor many years there was separation between church and state, so to speak, when it came to advertising and public relations. Sometimes agencies would handle only one discipline or the other. Consumers would
6 Tips to Better Twitter Chats
October 11th, 2013 by Caysey WeltonTwitter engagement can be a tough nut to crack, but not an impossible one. No matter the scale of your company or organization there are ways to tap into Twitter to make it a two-way communications platform.