Social Media & SEO

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people… Continued

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

Social listening doesn’t cut it. Audience intelligence is replacing it.

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.