Social Media & SEO

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.