Reputation

The dramatic fall of the Blackberry is now being showcased as a feature film. The narrative invites a broader conversation about the strategic decisions that all businesses must make to capitalize on opportunities, and the measures they must take to avoid a fate similar to Blackberry.

Almost every company has been there: a partner, otherwise completely unknown to your end consumer, plays a critical role in the trust, reputation and relationship cultivated with that client or customer. But what happens when that unseen, and most likely unfamiliar, third party entity faces its own crisis that precludes it from meeting the expectations of your stakeholders?

Communications professionals can use data to craft strategic plans for foreign country clients that surgically apply resources to areas that matter most to them.

The fact that pertinent case details have percolated in the press shows that Jonathan Majors’ PR team team views its job as defending him in court and in the court of cancel culture.

PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them. 

Social impact has become an important pillar of brand reputation management, and communicators play an important role in establishing narratives that outlast our culture’s current focus on ESG.

This piece explores how nations can benefit from global brand building to attract tourists, engage investors and nurture diplomatic ties while avoiding a white-wash of their histories.

PRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.

While CNN’s Chris Licht may have been flattered by the offer of a profile, it was up to his comms team to point out the drawbacks. To ensure your leadership profile doesn’t go sideways and achieves the desired result, consider our contributor’s best practices.

There’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.