The dramatic fall of the Blackberry is now being showcased as a feature film. The narrative invites a broader conversation about the strategic decisions that all businesses must make to capitalize on opportunities, and the measures they must take to avoid a fate similar to Blackberry.
Reputation
Responding When a Third Party’s Crisis Impacts Your Org
July 24th, 2023 by Andrew MoyerAlmost every company has been there: a partner, otherwise completely unknown to your end consumer, plays a critical role in the trust, reputation and relationship cultivated with that client or customer. But what happens when that unseen, and most likely unfamiliar, third party entity faces its own crisis that precludes it from meeting the expectations of your stakeholders?
How Data Can Help Inform International PR Campaigns
July 17th, 2023 by Frank AhrensCommunications professionals can use data to craft strategic plans for foreign country clients that surgically apply resources to areas that matter most to them.
Majors Case Illustrates Dangers of Life in a Cancel Culture World
July 10th, 2023 by Evan NiermanThe fact that pertinent case details have percolated in the press shows that Jonathan Majors’ PR team team views its job as defending him in court and in the court of cancel culture.
PR Roundup: Threads Launches, GQ Pulls Piece, Barbie-mania
July 6th, 2023 by Nicole SchumanPRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them.
ESG Impact Must Be Central to Brand Reputation to Withstand Shifting Cultural Landscapes
June 26th, 2023 by Megan TuckSocial impact has become an important pillar of brand reputation management, and communicators play an important role in establishing narratives that outlast our culture’s current focus on ESG.
Best Practices for Establishing Global Brands
June 22nd, 2023 by Marie de FoucaudThis piece explores how nations can benefit from global brand building to attract tourists, engage investors and nurture diplomatic ties while avoiding a white-wash of their histories.
Tools, Updates to Monitor against Disinformation, Copyright Infringement
June 21st, 2023 by PRNEWSPRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.
How to Avoid Profiling a PR Meltdown
June 14th, 2023 by T.J. WinickWhile CNN’s Chris Licht may have been flattered by the offer of a profile, it was up to his comms team to point out the drawbacks. To ensure your leadership profile doesn’t go sideways and achieves the desired result, consider our contributor’s best practices.
What the Axios Harris Poll 100 Can Teach Brands About Reputation
June 6th, 2023 by Nicole SchumanThere’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.