Reputation

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Why King Charles III Walks a Delicate PR Tightrope

September 13th, 2022 by

Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.

Happy Ethics Month: 40% of Consumers Don’t Trust You with their Data

August 31st, 2022 by

How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.

Building a Trust Reservoir Long Before You Need It

August 29th, 2022 by

When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.

Adam Neumann, former CEO of WeWork, secured millions in funding for new startup called Flow.

Reputation of WeWork Founder Neumann Gets a Second Chance

August 16th, 2022 by

One of the cornerstones of PR is reputation. So, why would someone give Adam Neumann another chance after such a public business failure? 

Public Trusts Doctors and Scientists, Distrusts Politicians, Ad Execs

August 16th, 2022 by

We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.

Protecting Your Company from Becoming Part of the Disinformation Ecosystem

June 27th, 2022 by

Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism.

Starbucks Labor Controversy Sparks Discussion About Unionizing and Company Reputation

May 17th, 2022 by

Starbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize. 

Answer These Questions Before Taking a Public Position on Social Issues

May 17th, 2022 by

There is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?

Disney under a microscope

Disney, Amber Heard Cannot Wave Magic Wand for Good PR

May 2nd, 2022 by

Disney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR. 

twitter bird with megaphone

Musk’s Purchase of Twitter Stirs PR Concerns

April 25th, 2022 by

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.