We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.
Reputation


Defending Southwest’s Response: Strategic PR is What You Do, Not What You Say
January 27th, 2023 by Anthony D'AngeloProfessor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.

Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance
January 26th, 2023 by Seth ArensteinIn this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

[VIDEO] PRNEWS Live Dives Inside Edelman’s New Trust Barometer for 2023
January 19th, 2023 by Seth ArensteinIn spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.

PR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonald’s
January 12th, 2023 by Seth ArensteinThe media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.

Can Southwest Airlines Recover from Its Latest Crisis?
January 5th, 2023 by Eric RoseOnce a terrific airline with a loyal customer base, Southwest took a major hit last month. Recovering its reputation will be a challenge.

Mixing Tech and Elbow Grease Help Find Trusted Influencers
January 4th, 2023 by Nicole SchumanVetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.

Protecting Companies from Being Victims in the Next Ye Controversy
December 19th, 2022 by Michael Lasky and Louis DiLorenzoInfluencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.

Why Leaders Need Communication Training and How to Do It
December 15th, 2022 by Abigail GreenheckLast-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.

When Unbiased Clarity is at a Premium: Handling Strike-Related Communication
December 6th, 2022 by Louise StewartCommunicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.