Reputation

A PR and marketing maxim holds that you can never know too much about members of your audience. With so much possibly changing during the pandemic, what PR pros and marketers know about their audiences… Continued

The federal government that created the flawed small-business loan program and large brands that received the money will suffer reputation damage equally, senior PR executives said in a PRNEWS survey. Essentially split down the middle,… Continued

The PPP loan program was supposed to help small businesses that the coronavirus ravaged. How, then, did ‘small businesses’ like the Los Angeles Lakers, Ruth’s Chris Steakhouse and AutoNation apply for and receive money?

If you’re doing contactless pick-ups, taking online orders, having staff and shoppers wear masks and gloves and following protocols based on best practices for social distancing, your customers need to know.

Amazon yesterday confirmed it fired employee Chris Smalls, who organized a walkout at an Amazon warehouse in NY.

In addition, sometimes plain, old letter-writing works best. That’s the theory behind UK Prime Minister Boris Johnson’s letter. It was sent starting today to the country’s 30 million households.

Celebrities, politicians, athletes, spouses, healthcare staff and even pets took to social media today to share tributes, successes, joys and pleas to stay inside and help stop the spread of the virus.

At a time when people the world over are concerned about their health and financial health, humanity in messaging is required.

Since part of the new normal finds many of us at home, consuming media almost non-stop, the need for new ads and PSAs is rising.

This is especially important for TV news networks, where daily viewership continues to rise, with most people at home and many looking for the latest coronavirus information.