Reputation

There are two basic ways PR and media relations pros, and the organizations they represent, can react to the current situation.

It’s important to consider multi-lingual messaging, particularly regarding updates during the COVID-19 outbreak, so every constituent knows the latest facts.

As many others are doing, members of the book industry have stepped up during the coronavirus crisis. Here are examples of how authors are working with PR pros to offer solace to a variety of groups during these difficult times.

By now you’ve seen articles suggesting how PR pros can adjust to working from home.

The Ad Council’s partnership with media and government organizations for a series of coronavirus PSAs aims to quickly reduce public confusion.

One silver lining during the COVID-19 period is that some brands, organizations and individuals are attempting to offset the difficulties with acts of kindness. In an article published March 13, 2020, PRNEWS editor Seth Arenstein described and listed early examples of this. Since that time, PRNEWS decided to extend the list periodically with additional examples of noteworthy activities.

We took a look at several to see how the American public and businesses are handling the current crisis climate.

To counter job cuts, Matt Rizzetta of North 6th Agency urges fellow CEOs to take a 50 percent pay cut

Over the weekend, brands sent a wave of communications to customers—via email, social media, and the mainstream media—around closing up brick-and-mortar shops as government leaders attempt to halt the spread of COVID-19.

Some brands are stepping up, others are standing pat, at least for the moment.