The PRSA chair argues that the Business Roundtable’s new definition of a corporation is well suited to what communicators already do each day. They build and protect the brand, forging alliances with stakeholders. For this effort to work, though, CEOs must have full confidence in communicators and in the importance of communication.
PR Insiders
Biz Roundtable’s New Corporation Rests on the CEO’s View of Communicators
September 6th, 2019 by Debra Peterson, PRSAAre Communicators Sending Out an SOS (Shiny Object Syndrome)?
August 29th, 2019 by Sophie MaerowitzAn internal struggle can emerge, reminiscent of impostor syndrome—the worry that everyone else has it handled but you. Deadlines and extra channels go hand in hand. How can a communicator be expected to stay on deadline when they’re constantly translating company news across multiple channels and formats, seemingly without end?
Are Communicators Sending Out an SOS (Shiny Object Syndrome)?
August 29th, 2019 by Sophie MaerowitzEmerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already… Continued
How Brands on a Budget Can Make a Difference With Philanthropy
August 28th, 2019 by Judith Rowland, FleishmanHillardIt can be difficult for brands, large and small, to ensure their CSR efforts truly make a difference. For brands on a budget, it’s even more difficult to gain a foothold in philanthropy. FleishmanHillard’s Judith Rowland proposes several ways brands with modest CSR funds can make an impact. For example, she urges them to look to fill unmet needs. And there are plenty of them, she argues.
How to Make A Branded Podcast That People Actually Listen To
August 22nd, 2019 by Justin JoffeEarlier this week, The New York Times published a piece about the success of brand-produced podcasts. A look at why these branded podcasts are working provides many strong lessons for communicators about the merits of the medium. Let’s learn some ways to keep audiences listening.
How to Make A Branded Podcast That People Actually Listen To
August 22nd, 2019 by Justin JoffeEarlier this week, The New York Times published a piece about the success of brand-produced podcasts. Author David Yaffe-Bellany focused on McDonald’s Gizmodo-produced “The Sauce,” a three-part “investigative” podcast that…
How to Make A Branded Podcast That People Actually Listen To
August 22nd, 2019 by Justin JoffeA look at why these branded podcasts are working provides many strong lessons for communicators about the merits of the medium.
A Simple Storytelling Model from The State Department
August 21st, 2019 by Bob Pearson, W2O GroupHow do you teach U.S. diplomats to be effective storytellers? A group of PR pros created a simple model for a State Department communications course that makes storytelling scaleable and systematic. Yes, it seems basic and you may think you follow the model’s steps already, but take a moment to consider the framework. It can bolster your storytelling effort.
Three Tips to Reduce Anxiety While Running Influencer Campaigns
August 16th, 2019 by Georgia Dawson, Grammatik AgencyWe know influencer marketing can provide third-party authenticity to brands. It also can raise awareness and bolster sales. On the other hand, it means allowing an outsider to be your brand ambassador and losing some degree of control. Here are three tips to reduce your anxiety when working with influencers.
Why The CEO and C-Suite Should be on Social Media
August 14th, 2019 by Sarah Tourville, Media Frenzy GlobalIt’s a given that social media is critical to many if not all companies. And you’d agree that culture flows from the top in most organizations. Fine, then why do more than 60 percent of CEOs lack a social presence? It’s becoming more difficult for the C-suite to ignore the influence social media has not only on consumers but shareholders, team and brand.