Stories by Bob Pearson, W2O Group

A Simple Storytelling Model from The State Department

August 21st, 2019 by

How do you teach U.S. diplomats to be effective storytellers? A group of PR pros created a simple model for a State Department communications course that makes storytelling scaleable and systematic. Yes, it seems basic and you may think you follow the model’s steps already, but take a moment to consider the framework. It can bolster your storytelling effort.

Good Storytelling isn’t Easy, but a Simple State Dept. Model Can Help

July 1st, 2019 by

Creating and crafting a compelling story only looks easy. It’s hard work for PR pros. But how about teaching the basics of storytelling to members of the foreign service? Bob Pearson’s been doing that for several years. He shares tips he’s gained that have helped and can augment your storytelling too.

Recruitment and Retention: 6 Tips for Building Great Employee Teams

May 30th, 2016 by

The best sports organizations in the world are continually obsessed with recruiting the right team members. Building a team that will have the right chemistry to win and then retaining those administrators, players and coaches after they have achieved some level of success are perhaps the twin holy grails of sport.