Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism.
Stories by Bob Pearson
How to Create a Narrative That Builds RelationshipsJanuary 7th, 2020 by Ayaz Malik and Bob Pearson
In this first part of a two-part series, Bob Pearson and Ayaz Malik offer a framework for getting a multi-part organization to read from the same script. This initial article provides ways to contextualize strategies, objectives, tactics and measures across marketing and functional teams/disciplines.
A Simple Storytelling Model from The State DepartmentAugust 21st, 2019 by Bob Pearson, W2O Group
How do you teach U.S. diplomats to be effective storytellers? A group of PR pros created a simple model for a State Department communications course that makes storytelling scaleable and systematic. Yes, it seems basic and you may think you follow the model’s steps already, but take a moment to consider the framework. It can bolster your storytelling effort.
Good Storytelling isn’t Easy, but a Simple State Dept. Model Can HelpJuly 1st, 2019 by Bob Pearson, W2O Group
Creating and crafting a compelling story only looks easy. It’s hard work for PR pros. But how about teaching the basics of storytelling to members of the foreign service? Bob Pearson’s been doing that for several years. He shares tips he’s gained that have helped and can augment your storytelling too.
Recruitment and Retention: 6 Tips for Building Great Employee TeamsMay 30th, 2016 by Bob Pearson
The best sports organizations in the world are continually obsessed with recruiting the right team members. Building a team that will have the right chemistry to win and then retaining those administrators, players and coaches after they have achieved some level of success are perhaps the twin holy grails of sport.