PR Insiders

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.

Jeremy Lin’s hoop success not only brought questions about how players of different ethnicity, experience and education are judged in the NBA, but also questions of political correctness and racial sensitivity—or insensitivity—off the court. …

We asked a simple question on the PR News Facebook page this week: “What words are overused in press releases?” “Innovative” popped up the most among the responses. Did your eyes glaze over when you read that? That’s the …

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.

The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued

While there are several months to go before we find out if a Republican can unseat the incumbent in the White House, right now, the Democrats lead the Republicans in “worst PR spellers” race. A couple of weeks ago, someone from Rick Santoru…

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.

Are Apple and Google’s reputations bulletproof? Both tech behemoths have been under fire recently, with the computer maker under the gun about working conditions at their suppliers’ plants in China, and Google taking shots today about planting a co…

We are a divided nation, and I’m not referring to the upcoming presidential election or whether you’re a fan of Downton Abbey.  Rather, we are divided on the relevancy of our online persona.  If you are a hiring manager and a job candidat…

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."