PR Insiders

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

Unfortunately, at present there is no better case for the use of video to generate awareness than what is happening right now in Syria. As the international community debates on what action to take to… Continued

It was a Eureka moment for me the other day when I was chatting with a long-time communications and branding consultant who expressed annoyance at the term “thought leadership.”  Given that I use that term… Continued

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

By now you are either bleeding blue with glee that the NY Giants won the Super Bowl or you are on Gisele’s case for dissing husband Tom Brady’s teammates. Either way, you have to agree that Eli Manning is a class act. His press conference o…

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

With apologies to my bevy of female readers, golf has long been called the “gentleman’s game,” but probably lost that moniker when Tiger Woods hit that tree in his SUV back in 2009. We learned this week that the gentleman’s game…

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued