PR Insiders

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?

Last week, Apple’s Tim Cook announced that his company would invest $100 million to move a portion of its Mac manufacturing back to U.S. shores in 2013. Cook told Bloomberg that “Next year we’re going to bring some production to the U…

PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what h…

In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo…

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public …

The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.

34 young, established and budding communication professionals were honored on Nov. 29 at  PR News’ PR People Awards Luncheon.

Matt Marcus Vice President, Media, Edelman Matt Marcus has been a certified Emergency Medical Technician (EMT) for more than 10 years. But beyond that, he’s also a consistent source of calm, composed counsel to his… Continued

Heather Cable Vice President Powell Tate/Weber Shandwick Heather Cable is living the dream. Literally. As a winner of Powell Tate’s "Living the Dream" program, which encourages staff to try something they have always dreamed of, she… Continued