PR Insiders

With data an increasingly important element of marketing communications, PR folks may feel like they’re starting to drown in numbers. So one more shouldn’t hurt. But this number is likely to have a much bigger impact on the ability of communication…

Who can forget the photo of President Obama and prominent members of his administration anxiously watching monitors while the assault on Osama Bin Laden’s hideout in Pakistan went on in real-time. Now it seems that brands are having their own &#8…

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

Flu season is upon us, and in a big way. Today the story broke that flu-related deaths have now reached the “epidemic” level. With two small kids, that’s a worry to me. Then I began reading what the Centers for Disease Control and Pre…

Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.

A new survey was released earlier this week saying that PR is the fifth most stressful career path, up from seventh in 2012. To anyone remotely patched into the PR field, this is not exactly earth-shattering news and should be welcomed rather than frow…

2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.

Now that your personal New Year’s Resolutions are sealed, it’s time to think about what sort of impact you plan to make this year for your company, your stakeholders and, just as importantly, for yourself. To help, I’ve compiled 13 action items, …

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.

Let’s face it. New Year’s Resolutions more often than not don’t quite work out. Such resolutions (finish Robert Caro’s latest tome on Lyndon Baines Johnson or hit the gym more frequently) may last a few weeks or months into the New Year, but th…