PR Insiders

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.

Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.

PR News honored the budding leaders of PR at its 2015 Rising PR Stars 30 & Under awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.

PR News honored the passionate professionals of PR at its 2015 PR People awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.