Winner: Henson Consulting – Crystal Light Liquid, Words with Friends Henson Consulting was challenged to connect its client, Crystal Light powder drink mix, with the fabulously popular iPhone game Words with Friends through an NYC-based… Continued
PR Agencies
2014 PR News Agency Elite Awards: Promotion of Firm
October 10th, 2014 by Jennifer SilberWinner: MWW – Making MWW Matter More When MWW became independent a few years ago, its leadership team set international expansion as a key goal—which was realized when MWW acquired Parys Communications in November 2013,… Continued
2014 PR News Agency Elite Awards: Public Affairs
October 10th, 2014 by Jennifer SilberWinner: APCO Worldwide APCO paired with the U.S. Travel Association to reframe public and legislative opinion on the Customs and Border Protection entry process at U.S. gateway airports, which has long plagued travelers entering the… Continued
2014 PR News Agency Elite Awards: Product Launch
October 10th, 2014 by Jennifer SilberWinner: Diffusion Product launches are often a tricky endeavor for brands. For start-up companies launching publicly for the first time, the stakes can be even higher—not that that stopped Diffusion from successfully launching a number… Continued
2014 PR News Agency Elite Awards: Nonprofit/Association
October 10th, 2014 by Jennifer SilberWinner: Noreen Heron & Associates – Fellowship for the Performing Arts, Cystic Fibrosis Foundation & Troops First Foundation Noreen Heron & Associates’ unique team approach to public relations is supported by its repeated success in… Continued
2014 PR News Agency Elite Awards: Multicultural Marketing
October 10th, 2014 by Jennifer SilberWinner: PACO – ComEd, Smart Ideas for Your Home ComEd’s energy efficiency programs are designed to save consumers money on their energy bills while educating Illinois residents on how to conserve energy and reduce their… Continued
2014 PR News Agency Elite Awards: Media Relations
October 10th, 2014 by Jennifer SilberWinner: Miller PR – Launch of LA KISS Arena Football Team Miller PR launched the latest expansion team joining the Arena Football League, LAKISS, in August 2013. Faced with the challenge of breaking into sports… Continued
2014 PR News Agency Elite Awards: Marketing to Women
October 10th, 2014 by Jennifer Silber5W Public Relations – Rowenta Beauty 5W PR’s work as a nationally recognized beauty PR firm runs on fresh strategies that capitalize on creativity and innovation. For Rowenta Beauty, 5W created a campaign that would… Continued
2014 PR News Agency Elite Awards: Marketing to Latinos
October 10th, 2014 by Jennifer SilberWinner: 5W Public Relations – IMUSA 5W PR crafted a campaign for IMUSA that attracted its main consumer demographic during a key brand holiday, Hispanic Heritage Month. Their innovative approach to pushing IMUSA on the… Continued
2014 PR News Agency Elite Awards: Internal Communications
October 10th, 2014 by Jennifer SilberWinner: Waggener Edstrom Ignites Employee Engagement and Communication On the heels of an explosive period of growth that took the agency to four new markets in three years and swelled the staff to 865 employees… Continued