Stories by Jennifer Silber

Co-Winner: MGSCOMM – MilkPEP MGSCOMM had a very specific goal in mind for Project Breakfast: to capitalize on the fastest-growing minority in America and create an advertising campaign that would be attractive to Hispanic families… Continued

Winner: MWW – Making MWW Matter More MWW’s approach to reputation management means playing the hand you’re dealt—meaning a company’s network of stakeholders including customers, influencers, investors, employees and advocates all play an integral part… Continued

Winner: Henson Consulting – Crystal Light Liquid, Words with Friends Henson Consulting was challenged to connect its client, Crystal Light powder drink mix, with the fabulously popular iPhone game Words with Friends through an NYC-based… Continued

Winner: MWW – Making MWW Matter More When MWW became independent a few years ago, its leadership team set international expansion as a key goal—which was realized when MWW acquired Parys Communications in November 2013,… Continued

Winner: APCO Worldwide APCO paired with the U.S. Travel Association to reframe public and legislative opinion on the Customs and Border Protection entry process at U.S. gateway airports, which has long plagued travelers entering the… Continued

Winner: Diffusion Product launches are often a tricky endeavor for brands. For start-up companies launching publicly for the first time, the stakes can be even higher—not that that stopped Diffusion from successfully launching a number… Continued

Winner:  Noreen Heron & Associates – Fellowship for the Performing Arts, Cystic Fibrosis Foundation & Troops First Foundation Noreen Heron & Associates’ unique team approach to public relations is supported by its repeated success in… Continued

Winner: PACO – ComEd, Smart Ideas for Your Home ComEd’s energy efficiency programs are designed to save consumers money on their energy bills while educating Illinois residents on how to conserve energy and reduce their… Continued

Winner: Miller PR – Launch of LA KISS Arena Football Team Miller PR launched the latest expansion team joining the Arena Football League, LAKISS, in August 2013. Faced with the challenge of breaking into sports… Continued

5W Public Relations – Rowenta Beauty 5W PR’s work as a nationally recognized beauty PR firm runs on fresh strategies that capitalize on creativity and innovation. For Rowenta Beauty, 5W created a campaign that would… Continued