In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.
Topics
Publix Top-Rated in Customer Experience
March 7th, 2012 by PRNEWSWhen it comes to delivering a great customer experience, Publix and other grocery chains are tops, while TV and Internet service providers have room for improvement.
Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications
March 7th, 2012 by Bill MiltenbergThe man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration
March 6th, 2012 by Bill MiltenbergGoogle shared statistics with the New York Times to prove that its social network is alive and well.
Digital Media Radically Transforming Marcom Process
March 6th, 2012 by PRNEWSThe majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
Saints Bounty: Consequences Loom, but Not For PR
March 5th, 2012 by Scott Van CampHas the news that the New Orleans Saints had a “bounty” program—paying defensive players $1,500 for a “knockout” and $1,000 for a “cart-off” of offensive opponents—been a PR disaster for the NFL? Hardly. Currently the NFL is exp…
Tip Sheet: How to Choose a Monitoring & Measurement Firm
March 5th, 2012 by Angela JeffreyMeasurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.
When Facing Today’s Media, Leaders Can’t Live on Hubris Alone
March 5th, 2012 by Scott Van CampDespite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.
Rush’s Advertisers Just the Latest Targets of Online Activism
March 5th, 2012 by Sahil PatelRush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.
Social Watch: Players Top the Tweet Chart During NBA All-Star Weekend
March 5th, 2012 by PRNEWSLeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.