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2012 Nonprofit PR Awards: Digital PR/Marketing

March 15th, 2012 by

Winner: Airlines for America and APCO Worldwide – Stop Air Tax Now Campaign During the fall of 2011, the White House introduced various proposals that would have increased taxes on the airlines and their passengers… Continued

2012 Nonprofit PR Awards: Blog(s)

March 15th, 2012 by

Winner: Population Services International – Healthy Lives Blog The world’s population was projected to reach 7 billion by Oct. 31, 2011, and it was on that date—not coincidentally—that Population Services International, a nonprofit organization that… Continued

Goldman Sachs Director’s Exit Interview For All the World To See: Toxic and Cautionary

March 14th, 2012 by

Greg Smith, executive director at Goldman Sachs, resigned today and he wants the world to know that the environment at the Goliath investment firm is “now is as toxic and destructive as I have ever seen it.”  The New York Times today is ru…

‘Beautiful’ Profile Pages and Video Coming to Pinterest

March 14th, 2012 by

Pinterest will soon introduce revised profile pages for users and new features for discovering content across the Web.

You Don’t Work Weekends — Or Do You?

March 13th, 2012 by

It’s been noted that Monday through Friday is a typical work week in North America, with weekends freed up for everything but work. There are exceptions with the occasional business trip that bleeds into the weekend or a project that needs extra atte…

PR Pros Lie? Say It Isn’t So

March 13th, 2012 by

A blog post by a writer at the U.K.’s Guardian has fueled an ethics debate over the weekend that has reached across the pond to America. The post, provocatively titled “Have you ever been lied to by a PR?” was actually in response to another post…

7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

March 13th, 2012 by

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.

‘Kony’ Video Prompts 100 Million Views and Some Criticism

March 13th, 2012 by

While Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope.

High-Profile Brands Have Low Market Value Problems

March 13th, 2012 by

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.

5 Ways to Avoid Crafting a Hollow Environmental Credo

March 13th, 2012 by

The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.